Being Thankful

It’s almost summertime!  I’m sure most of us are happy to see the warmer temperatures heat up the Flathead Valley.  Kids are excited to finish the school year and let their eager young minds take a well-deserved vacation from all the stress that school brings. Teachers, we know that you definitely are worthy of the best summer ever, and if you haven’t heard 100 times already how much we appreciate you…..we really do!! J The green grass and blue skies are a welcome reprieve from the long cold winter that is swiftly fading away and will soon be a distant memory. With the nicer weather upon us, we realize how grateful we are for the changing of the seasons. When you take the time to stop and think about your life, we can find so many reasons to be thankful. No matter how great or small, being grateful for the things we are blessed with will ultimately make us happier.

One of the many things that I am grateful for is having had opportunity to be the proud owner of our family dog, Duke. Duke was a part of our family since rescuing him from the Humane Society in South Carolina nearly ten years ago.  Duke was a loyal, loving, and protective companion. Unfortunately for us, Duke grew old and it came time for him to leave this life. In February, we said our tearful goodbyes as he transitioned into the next life. Although saying goodbye was extremely difficult for our family, we are forever grateful to have had the honor of being a part of this magnificent creature’s life.

Another reason that I am so thankful is for my wife and son.  Having a family that loves and supports me through good times and bad times is invaluable to me. I love all our adventures, and trips to Glacier Park, where we go hiking, have a bonfire, and grill cheeseburgers and hot dogs at Apgar campground while watching the sunset.  Watching the latest blockbuster movie on the weekend and eating popcorn will always be something I treasure.

Being a chiropractor and having the opportunity to serve my community is another reason that I am grateful. In my office, I have the opportunity to see miracles every day! I get to watch firsthand how God works through me to help the sick and afflicted get well. I am privileged to see those people who have lost their health, and hope, come to my office and learn about the amazing innate power that God put in every man, woman, and child’s body, that can help them overcome any ailment. 

Here at Life Family Chiropractic, we believe that the power that made the body, can also heal the body! Your body is so much more powerful than anyone has led you to believe.  Through specific, scientific, chiropractic adjustments, your innate, the inborn wisdom of your body is able to go to work and maximize your health! That is why every man woman and child should get regular spinal checkups from your chiropractor. Only chiropractors are trained to locate, analyze and correct vertebral subluxations.

CHANGE by Anthony Rojo, DC of Life Family Chiropractic


The week of Thanksgiving is behind us, with the promise of Christmas just around the corner.  It’s the time of year for changes. The orange and yellow leaves have fallen, making room for new growth in the spring. The weather has taken a sudden turn from radiant warm afternoons to bone chilling mornings – it’s definitely sweater and jacket season! Changes are happening all around us, from the weather, to politics to the cultural climate all over. Sometimes we get nervous or anxious about things changing in our lives, but like the weather, changes are inevitable. Changes in our lives can be a good thing….if we have the right attitude!

One of the things that changed for us is right here in our office. This past couple of weeks we have been working on the re-branding of Life Family Chiropractic. We decided to get rid of our old logo that did not represent what we do, and commissioned Amy’s artist cousin in Alaska to breath life into a logo that complements are mission: life, love, wellness, whole, hand-on and obviously, the spine. Our lovely yam orange walls were enjoyed for 3-1/2 years, but they, too, were included in our season of change. Who knew grey could be so warm and inviting?! Honestly, when Amy and I were laying out the changes on the drawing board, we were a little bit nervous. It was hard to imagine the drastic transformation that would take place, and we were worried about how our patients and friends would react to the changes as well. We want everyone to love what we are doing in the office, to make everyone comfortable and excited to come into our office to be checked for vertebral subluxations! Will grey convey that? Well, as it turned out, yes it did! Rave reviews and a week of “adjusting” to it (no pun intended), we LOVE it, our people that come in LOVE it, and the orange walls are all but a memory, and in many photos making a lovely backdrop. J

Changes take place in a variety of ways for people. For us, a major life change happened for our family when Amy and I moved back from Atlanta, Georgia to start our new chiropractic business here in Kalispell. There were countless dreams and aspirations we wanted to undertake. We were fresh out of chiropractic school, and had visions of helping our neighbors become one of the healthiest communities in the United States (we have big goals)!  So much thought went into what we wanted to do including the ideas that we wanted to convey to people that would hopefully change their paradigm of what health truly is. And conveying those ideas into images and actual experiences has proved to be challenging but very rewarding!

At the forefront of our goal was to make sure our office will be a place of refuge from the daily grind of stress and turmoil going on in the world every day.  We have always strived to fill the office with love, compassion, and empathy through our attitude and genuine concern we have for every single person that walks in our door. We treat EVERYONE like they are a part of our family, because in our minds, anyone that walks in our door WAS family. As we’ve done these things day in and day out, a funny thing started to happen  - more and more people would come to our office and bring their friends and family’s with them. We were building wonderful relationships with these people! None of these incredible relationships ever have happened if we hadn’t embraced the major changes in our lives!

Although these changes can be a scary proposition, we understand that change is necessary to grow. The changes we made to our office and our journey opening a chiropractic office isn’t something that we took lightly. But when Amy and I look back and see the relationships we have made with the people that come to our office for care, this is priceless. I look back and think of the times when I was nervous and scared for the things to come. Even today I find myself in fear of the things that may or may not happen. I wish I could say that I wasn’t afraid or scared. But when I adjust the way I look at the future possibilities, then I can embrace the changes taking place in my life. No longer do I fear the unknown, but welcome the risks I take, knowing that just around the corner lies a beautiful new relationship with a patient, or a life changing chiropractic adjustment that only I can give. We were put into a position to be able to help people who are hurting, suffering, without hope, fearful  and just plain tired of living in pain or overall bad health. This is HUGE and we are grateful for the gifts we can bestow onto our community through chiropractic care. And these changes we have had within our own lives, and the changes in the people that visit our office….we are able to spread the effects of this positive change and help those around us, one person at a time, which eventually spreads to hundreds, thousands, and across the world! So bring on the change, and BE the change you want to see in the world!


"FALL RUSH" - by Anthony Rojo, DC


It’s that time of year again, the “fall rush”. What is the “fall rush”, you ask? It’s actually a phrase I just made up. But when I say “fall rush”, what I am referring to is that time of year when people all over the country suddenly realize that the holiday season is drawing near. Halloween becomes a distant memory of scary costumes and candy-induced sugar comas. We wake up from our post-Halloween slumber and realize that we had better start making plans for Thanksgiving, Christmas and yes, even my birthday, I mean New Year’s Eve. 

This year, my wife’s father and I decided that we would be visiting them in Minnesota for Christmas. My father-in-law and I discussed the plans back in August, when I really didn’t have to think too hard about the logistics that would be involved in flying out for the holiday. It was also the warm time of year, so I wasn’t worried too much about the Minnesota cold I was committing to during that time of year.  We have never spent Christmas with my wife’s family during the 14 years we’ve been together, so Amy was excited when I told her the great news. Fast forward a few weeks ago, when we started to look at the price of tickets to fly back and forth during Christmas- STICKER SHOCK!!  It’s hard to believe how expensive it can be to get your family on an airplane from point A to point B and back home! Shopping for airline tickets can be very stressful! Thankfully I have a wonderful wife that is willing to take on that responsibility – thanks Amy!  But I really can’t think of a better way to spend money than to spend Christmas with Amy’s parents. That’s what Christmas is all about- celebrating the birth of Jesus Christ with the ones you love. To us, that is priceless.

This “fall rush” is also the time when most people are under tremendous amounts of stress. The emotional pressure to make sure that all of your friends & family are happy with the parties, gift-giving, holiday baking & meals can really take its toll on your body. The strain on your muscles is enough to make you feel like you are stiffer than a piece of oak wood!  Of course when you have so much to do and think about, you find yourself consuming a less-than healthy diet of processed foods, left over Halloween treats, fast food, and other horrible choices. All of that “food” is often times made with chemicals and other stuff made in laboratories that really shouldn’t even be considered food. You may even find yourself feeding this junk to your family, and after all of this, you wonder why your family is suddenly feeling sick and run down.

Does all of that sound familiar? I may have just the solution for you! And it won’t cost you thousands of dollars – and it just may help your relationships at home and at work! Some recommendations you need to implement in your life are:

#1 – Keep a sleep schedule as regular as possible, and avoid over sleeping and under sleeping. Sleep helps reduce stress, reduces inflammation and is the time when your body is repairing itself from the day to day trauma’s we put it through.

 #2 – Avoid skipping meals but keep it clean! Eating foods high in refined sugars can help feed those nasty bugs, and viruses – sugar is like the perfect host for them, saying, “Come on in!” To build up your healthy bacteria army and fight those pesky bad ones, it is very helpful to eat plenty of fruits, vegetables, drink lots of water,  and stay away from processed foods/foods that are high in carbohydrates.

#3 Now is a good time to get out and exercise! Physical activity will also help you sleep better, which helps reduce stress.

I saved the best for last….

 #4 - Going to your favorite chiropractor can help prevent, or drastically reduce, the frequency of those nagging sicknesses!  Chiropractic is the world’s best kept secret! In my office, my goal is to restore the proper motion, improve spinal function and remove interferences from the nervous system. When you have a misalignment and dysfunction of one of the bones in your spine, this can compromise the normal functioning of your nerves and can significantly impact your body’s ability to fight the flu, cold,and other health conditions.  In fact, people under regular chiropractic care have immune systems that work significantly better than those not under any type of chiropractic care. I correct these misalignments or subluxations with a very gentle, specific, adjustment. Our office is specifically trained to deliver the most gentle and effective care, and to help you deal with all of the stress during the “fall rush!”

“Our Humble Beginnings” by Anthony Rojo, DC

Dr. Tony with his wife & office manager, Amy.

Dr. Tony with his wife & office manager, Amy.

As a lot of you know, starting a small business is difficult. It can be one of the most frustrating experiences of your life. And it can also be one of the most rewarding, self-satisfying endeavors you ever take upon yourself. There are so many details to learn, and no matter how prepared you are, you are going to fail at parts along the way. In fact, you are going to fail - a lot! I have failed so many times in my quest to be the best chiropractor in the Flathead valley that I sometimes wonder how I am able to stay afloat and serve my community. As frustrating as it is sometimes, I am grateful for the people I have been able to help. I’m grateful for the lessons I have learned on this journey. I am grateful for my family that has stuck with me through fun rewarding times and some of the most difficult times.


When I was in chiropractic school in GA, my wife and I had visions of opening our chiropractic office to help the multitudes of people that have never had the opportunity to be under chiropractic care. Our dream was to move back to Kalispell, where Amy and I first met and started dating, and open up a family practice that we would fill with happy, healthy, like-minded families. We naïvely assumed that we could spread the word and everyone would want to come to our office to have their spines checked for vertebral subluxations – so that their bodies could function and work to the best of their abilities. I mean, who wouldn’t want to live a life clear of the interferences that can lead to sickness and disease? We did what anyone starting a new business would do- we went out and tried to meet as many people as we could!


There were many times when we had absolutely zero money to advertise or market. But we did have a computer, paper, and a printer.  We printed off hundreds of fliers (we just learned that “flier” means to “take a risk”!) with coupons that Amy cleverly made up. We drove, and mostly walked, all around town in neighborhoods where we could efficiently walk house to house, door to door, and introduce ourselves as the newest, most motivated chiropractor in town! We wanted to let everyone know about the great offer we had for them! Unfortunately, the reactions we received weren’t exactly what we had envisioned – it was definitely going to take a lot more work, patience, and thick skin!  


There were times when the door was slammed in our face, people didn’t answer the door after looking through the window, and worst, rude comments from people that could care less about the benefits a chiropractic adjustment could have on their lives. We would carefully avoid the homes that had the “solicitors will be shot” signs on their porch, and the homes with big, angry dogs that were just daring us to get near them. This wasn’t like the stories I had heard from other successful chiropractors before me that proclaimed to have done the same thing as we were doing. Only they somehow managed to make 50 new patient appointments as they canvassed their neighbors, got referrals from all of those people, and had a full schedule before they even opened their office doors. Obviously we must be doing something wrong!


Fast forward three and a half years later, many booths at events, dozens of talks with businesses, and thousands of adjustments on patients later….we are in the middle of our first “office remodel”.  We changed our office logo, updated our educational supplies, painted the walls, and are continually finding ways to improve our office so that when people do come in, they understand what we do here, as well as feel the love and warmth that radiates from our hearts. We are passionate about chiropractic and really want our office to be the place where people can find refuge from all of their stresses in this wild world.


Looking back today, I can see some of the mistakes we made as clear as day. I know with the upmost confidence that I can show you in great detail some things not to do as a new chiropractor, or small business owner. But at the same time I can tell you that Amy and I have also had life changing experiences along the way that can only come with “trial and error” approaches to our business – none of which would have been possible if we hadn’t made some of those “happy accidents”. Not everything is going to come easy; we have learned that perseverance and hard work is vital to surviving the first few years of opening a new practice. The result of pushing through with sheer determination is seeing the lives of so many people change for the better after getting an adjustment. Having that beautiful experience and literally witnessing miracles of people getting their lives back through a higher level of health keeps us moving forward with our mission to help as many people as possible with chiropractic care!


Although I don’t think one single person came to our office from passing out fliers, I am glad we went out and put in the work to do what it takes to bring business to a new office. We definitely learned humility through that experience. Not everyone is ready for the kind of healing that chiropractic can offer. We realize more and more each day that showing love for all mankind is what ultimately builds a practice. Accepting those that walk into our office and treating them the same way we would treat a dear family member is what builds a practice. Treating people with compassion, respect, and honoring who they are and where they have come from will build a purpose-driven practice. When people are ready for the extraordinary transformation that is possible under chiropractic care, Amy and I will be patiently waiting for them with open arms, ready to greet them like a long lost friend.